MARGARET_ December 2018 Newsletter Before we head off into a warm, mulled wine blanket at our legendary local the Royal Oak, we wanted to say a big thank you and merry christmas to you all. 2018 has flashed by as we’ve been spinning around the cultural world spreading the word for our amazing clients; from […]
December 2018 Newsletter
Before we head off into a warm, mulled wine blanket at our legendary local the Royal Oak, we wanted to say a big thank you and merry christmas to you all.
2018 has flashed by as we’ve been spinning around the cultural world spreading the word for our amazing clients; from launching thought provoking photography exhibitions at The Photographers’ Gallery, press trips to Norway with Shackleton whisky, a Basquiat documentary, Titanic exhibition in Cornwall, Mickey Mouse’s 80th birthday with Polaroid Originals, filming our own documentary series with Huawei, running two Margaret Morning panel discussions, publicising Anthology Editions’ poetry books by Lou Reed, a pop up seaside in Peckham for Diesel, Peanuts with Somerset House…. oh and having four babies!
We’re looking forward to sharing a cultural smorgasbord with you in 2019 – first up we’ll be revisiting one of the strangest social experiments to have taken place in the last 40 years through publicising film festival winner The Raft documentary by Modern Films. Whilst also working with The Photographers’ Gallery to present Operation Earnest Voice, an interactive, multi-platform project from Swedish artist, Jonas Lund. This involves him, at the start of January, taking over a studio and transforming it into a fully functioning propaganda office tasked with creating a campaign to reverse Brexit. No pressure then, gulp.
Until then, enjoy our look back over 2018 and the cultural moments we’ve been proud to be a part of.
JANUARY: Portrait Artist of the Year / Sky Arts
In January, we kicked off the year in style with Sky Arts’ flagship show, Portrait Artist of the Year. Featuring amazing names from David Tennant to Noel Fielding, the series was hosted once again by comedian Frank Skinner and Dame Joan Bakewell, who brought their familiar mix of wit and wisdom. Kate Bryan, Kathleen Soriano and Tai-Shan Schierenberg were also welcomed back as expert judges.
For the fourth series of the show, the winner was awarded a £10,000 commission to paint multi-award-winning actor Kim Cattrall, with the finished portrait now hanging in the permanent collection at The Walker Art Gallery in Kim’s birth city of Liverpool.
FEBRUARY: Under Cover Exhibition / The Photographers’ Gallery
As the year moved on, Margaret tackled more thought provoking exhibitions with The Photographers’ Gallery, London. February saw the opening of Under Cover: A Secret History of Cross-Dressers, a show looking at a century of gender-bending rule breakers – from secret cross dressing societies to prisoner of war camps and Paris’ cabaret scene. The rare collection of photographs was brought to light by filmmaker Sébastien Lifshitz, who discovered these largely anonymous photographs and offered them to the world at this timely moment – as The Guardian’s Adrian Searle summarised “ There is a real urgency to [these] 200 or so images…”
MARCH: Titanic / National Maritime Museum Cornwall
Spring sprung in March and Margaret ran for the hills, out of the big smoke, and straight to Cornwall. There we opened the National Maritime Museum Cornwall’s major exhibition Titanic Stories. Exploring our fascination with the doomed-liner, the show gathered many of the real life stories from the fateful night and uncovered how the reality of the disaster was quickly erased by myth-making and fake news.
APRIL: Shackleton Expedition in Finse / Shackleton Whisky
April saw our most sun-loving Margaret on her first foray to snowy climates, taking a team of press and influencers to Finse, Norway – otherwise known as Sir Ernest Shackleton’s training ground – to undergo expedition training for Margaret client Shackleton Whisky.
With husky dog sledding, cross country skiing plus building and sleeping in a snow hole, all guided by ex-SAS survival expert Barry Gray, the trip was a great success. View a documentary about the trip from travel documentary filmmaker and influencer Karl Watson here.
MAY: Lou Reed: Do Angels Have Haircuts? / Anthology Editions
In May, our client Anthology Editions published a new book offering an extraordinary window into a little-known chapter in the life of one of the most singular and uncompromising voices in American popular culture – Lou Reed. In August of 1970, a 28-year-old Reed quit the Velvet Underground, moved home to Long Island, and embarked on a fascinating alternative path: poetry. This lost poetry was this year published in the book Do Angels Need Haircuts? featuring an afterword by Laurie Anderson.
JUNE: Basquiat: Boom for Real / Modern Films
In June, we turned our attention to the UK premier at the East End Film Festival followed by the UK release of Boom for Real: The Late Teenage Years of Jean-Michel Basquiat working once again with Modern Films. Filmmaker Sara Driver this time offered an intimate exploration of the pre-fame years of the artist, drawing a vivid picture of 70s gritty New York, illustrating how the city, the times and the people around Basquiat informed the artist he became and shaped his vision. After the Barbican’s groundbreaking retrospective – the skittish scrapbook of a film gave a fresh new perspective on the man and the New York scene which spawned him.
JULY: Diesel-On-Sea / Diesel
For those Londoners who were unable to escape to Margate or Brighton this summer, for two weeks in July and August we brought Diesel-On-Sea to the Bussey Rooftop Bar in Peckham. Inspired by the British Seaside, we transformed South London’s most popular rooftop to showcase Diesel’s new collection.
Complete with a pop up seaside themed shop, specially designed in collaboration with artist, The Daily Splice, rooftop dwellers could browse key pieces from the PRE SS18 collection. With carefully programmed DJs by NTS Radio, a seaside themed menu by Rockadollar Dining and a specially designed Diesel cocktail, plus classic seaside games with everything from novelties to gift cards to spend in store, Londoners were able to enjoy the weather in true British style.
AUGUST: European Travels / Polaroid Originals
In August, Margaret geared up for the launch of Polaroid Originals’ brand new camera… the OneStep+. It was a busy month that had us jet setting to the Netherlands and Berlin! First, there was a press trip to the last standing Polaroid Factory in the Netherlands with The Guardian, The Economist, Stuff and Creative Review who were given exclusive access and viewed how Polaroid cameras are made. We then jetted off at the end of the month to a scorching Berlin for the camera launch in IFA.
SEPTEMBER: Documentary series / Huawei
In September, we worked with Huawei on the launch of the Mate20lite phone, creating a content series celebrating inspiring entrepreneurs in the UK today in collaboration with our creative studio partners Pinch Films. We worked with SBTV founder Jamal Edwards, fitness blogger and sustainable swimwear mogul Zanna Van Dijk, all-female motorbike collaborative VC London, Rising Ballers football platform co-founder Jamie Pollitt and stuntwoman and human rights activist Gemita Samarra to create a series of one minute films for Instagram, in a whirlwind project which saw us watching the sunrise over a reservoir, quad biking in Colchester and motorbiking round the streets of London.
View one of our videos with the effervescent Jamal Edwards here.
OCTOBER: First Editions / London Transport Museum
As Autumn hit once more, Margaret began working with the London Transport Museum on the inaugural launch of First Editions, an exceptional collection of limited edition posters that exemplify the rich design heritage of London Transport. Often printed in low numbers, the posters are original first prints for the tube and designed by influential British artists and designers from 90s to present day.
NOVEMBER: Margaret Mornings / Margaret and friends
We held two marvellous Margaret Mornings in 2018 – with our biggest attendance yet! Our first looked at all things podcasts, hosted by the wonderful Miranda Sawyer with panelists Jared Shurin, creator of the ‘Missing’ podcast, Liv Siddall of Mare Street Market on Air and Redundancy Radio and Emma Gannon, host of the Ctrl Alt Delete Podcast. Next, we turned our heads toGeneration Z, with author Chloe Combi hosting a lively discussion between Gal Dem’s Charlie Brinkhurst-Cuff, Adrian Newman of Reprezent Radio, and Ibrahim Kamara, founder of video magazine GUAP.
DECEMBER: Margaret Team Skate @ Somerset House
To finish off the year, we celebrated in style with a team ice skating trip at the iconic rink in the courtyard of Margaret client Somerset House. Some zoomed around with ease, others clung to the side, and everyone enjoyed a mulled wine by the Christmas tree afterwards to toast another successful year at Margaret.