SUMMER 2020 NEWSLETTER
Greetings to you all! Our winter newsletter, sent back in February, feels truly like a lifetime ago. We genuinely hope this finds you healthy and coping with the diverse challenges that have befallen us. We also hope, amongst the strain and the juggle, that this global pause has provided some moments of reflection, warmth of […]
Greetings to you all!
Our winter newsletter, sent back in February, feels truly like a lifetime ago. We genuinely hope this finds you healthy and coping with the diverse challenges that have befallen us. We also hope, amongst the strain and the juggle, that this global pause has provided some moments of reflection, warmth of human spirit and genuine intentions for positive social change, not least in the context of the incredible activism and action relating to Black Lives Matters protests.
Here at Margaret, amongst the furloughing and the digging deep, both internally and with our clients, we’re pleased to say that our full team is now getting back to business and we’re busy working through a shifting terrain of projects, announcements and launches. We feel grateful for the continued support and commitment many of our clients have shown us and hope in turn we’ve helped them navigate the stormy waters of recent times. We know that many individuals and organisations are not yet out of the woods, with big challenges, both economic and practical to work through, across arts and culture, retail, hospitality and the creative industries. If there are ways that we can support, collaborate or guide, then please do feel free to drop us a line.
Without further ado, here is some of our latest news, which includes the launch of a very special new destination just outside of London, the re-opening of a number of the wonderful galleries and museums we work with and some fantastic films, which you can watch from the comfort of your own home, or via your local cinema, who will be most happy to see your bums back on their seats.
(Co-founder & Director of Margaret)
As this season’s music recommendation, we bring you Amateurism Radio – one of the more positive movements to come out of lockdown. Launched by Birch (read on!) cultural programmer Leo Walton and friends, the 24/7 online radio station describes itself as ‘Global Community Radio’ and has clocked up 100,000 listeners and over 500 shows since launching 3 months ago. As well as a brilliant band of music-loving weekly resident selectors, the station has also featured exclusive guest shows from the likes of Norman Cook, Irvine Welsh, Ed Simon (Chemical Brothers), David Holmes and many more. Listen live each day or delve into their archive on Mixcloud.
Click here to read more…
YOUR NEW CITY ESCAPE
Birch | Opening 3rd August
New client alert! We’re very excited to announce that we are working on a brand new city escape – Birch. Founded by entrepreneur Chris King and Ace Hotel London’s former Managing Director, Chris Penn, Birch is situated 30 minutes north of London in Cheshunt, surrounded by 55 acres of stunning greenery. Birch looks like a hotel, feels like a festival and the beautiful spaces boast three bars, two restaurants in partnership with chef Robin Gill (including the Zebra Riding Club – now open for bookings!) and an interactive bakery, a growing farm, 20 event spaces, a coworking community, fitness studios, a lido, a pottery workshop, and screening, music and art rooms. We’re thrilled to be spreading the word for Birch through our PR and creative community network outreach. Thank you to our friends at ELLE Decoration for the amazing feature in this month’s issue and to Condé Nast Traveller for naming it ‘the most exciting opening in the UK right now’.
Doors open to guests on Monday 3rd August and you can join the community here…
WHITE RIOT: THE STORY OF ROCK AGAINST RACISM
In 1978, 100,000 people marched through London in support of Rock Against Racism and to speak out against fascism and racism as the National Front took hold in Britain. Filmmaker Rubika Shah’s timely and powerful documentary about the RAR protest movement, White Riot, is distributed by Modern Films and we’re managing the UK publicity and some partnerships for its UK release. Due in cinemas this September, the film has been previewing online during this period of lockdown, in partnership with leading UK festivals, including Cineramageddon at Glastonbury, Isle of Wight, All Points East and Edinburgh International Film Festival, bringing together panel discussions with the likes of filmmaker Julien Temple, DJ/presenter Jamz Supernova, musicians Billy Bragg, Mykaell Riley and more. In the context of ongoing Black Lives Matter activism and conversations around the UK’s own history of racism, we’ve secured news coverage for the film with media such as The Guardian, Channel 4 News and BBC World Service, with further articles placed in The Face, MOJO, NME and The Observer. Look out for features in BBC Culture and the Evening Standard this week, along with our next special Q&A event this Friday, marking what would have been Latitude Festival weekend.
Essential viewing here…
WERNER HERZOG’S FAMILY ROMANCE, LLC_
Modern Films | Watch on demand now
Moved to an online release due to the closure of cinemas in the context of covid-19, we’ve also had the amazing opportunity to work with legendary filmmaker Werner Herzog over recent months, publicising his latest film, Family Romance, LLC. Shot in a blossom-filled Tokyo with a Japanese cast, the film blurs truth and fiction as it follows a company of actors employed to fill the gaps in people’s lives. Available to watch on the likes of Mubi, Curzon Home Cinema, BFI Player and Modern Films, our UK PR campaign for the film has seen coverage including a cover story for The Guardian G2, interview spreads in The Times and Financial Times, podcasts including Empire, Times Radio and Channel 4 News’ ‘Ways to Change the World’, and further interviews for the likes of RTE, Radio 4’s Front Row and the Mayo & Kermode Film Show on BBC Radio 5 Live. It’s also had 4 star reviews in the Sunday Times, Time Out, Telegraph and FT.
Watch on demand here…
THE PHOTOGRAPHERS’ GALLERY
We’re also delighted to say that The Photographers’ Gallery is reopening its doors to the public this week, following the easing of lockdown restrictions for cultural spaces. The Gallery opens with an extended opportunity to see the Deutsche Börse Photography Foundation Prize 2020, featuring projects from this year’s shortlisted artists: Mohamed Bourouissa, Anton Kusters, Mark Neville and Clare Strand, alongside Against the Light, a rare exhibition of work by influential Czech photographer Jan Svoboda. Both now remain open until 20th Sept and the winner of the DBPFP 2020, will be announced at a mid-September date, tba. We’re also extra excited for the Autumn Season, which leads with From Here to Eternity, a retrospective of the photographer Sunil Gupta, whose work has addressed key issues around the representation of gay culture and identity politics; and the first solo show in a UK public institution by Siberian artist Evgenia Arbugaeva (best known for her Person of the Year portrait of Greta Thunberg on the cover of TIME), featuring new work, commissioned by National Geographic, which completes her acclaimed series, Arctic Dreams.
MONSTERS OF THE DEEP
National Maritime Museum Cornwall | Opening 27th July
Our Winter newsletter celebrated the imminent opening of the NMMC’s new family-friendly blockbuster exhibition, Monsters of the Deep: Science Fact and Fiction. The third exhibition we’ve overseen the national PR for, it examines the mythologies, mysteries and our continued human fascination with sea monsters. Literally the day before it was supposed to open, the UK’s lockdown was imposed and the museum closed its doors, before anyone got the chance to set foot inside this extraordinary show, which has been several years in the making. So we are extra delighted to say, despite ongoing economic challenges, the exhibition will finally open in late July! From mummified mermaids, to giant krakens and modern day monster hunters, it will take audiences of all ages on a tour of deep-sea monsters, both real and imagined. There will be lots of amazing material and artefacts on show, from maps, illustrations and artworks, to real specimens, video content and interactive experiences. If your summer travels take you to Falmouth, we highly recommend a visit, which will also result in a much needed ticket sale for the museum, which like so many cultural institutions across the UK, needs our love and support right now.
Located in Finsbury Park, the Arts Building is a creative hub for creative businesses and we’ve been helping to build its community through Instagram over the last six months. Entertaining the creative and local community through curated, arts-based content, we showcase the cultural stories, people and ideas held in this pocket of North London. When joining the @artsbuilding community you’ll notice that we also support our local community, something the owners, our clients at U&I plc are passionate about, particularly throughout this pandemic. Now with shops such as our neighbours @shopfromcrisisfinsburypark, and cafes like @commongroundlondon reopening, we are utilising the Arts Building social community as a means to spread the message to support our favourite locals and independents.
Click here to read more…
As Polaroid’s global agency, Margaret has continued to work side by side with the iconic brand throughout the twists and turns that 2020 continues to deliver. Through it all, Margaret has led Polaroid’s communications, announcing its rebrand and return to the original brand name ‘Polaroid’ in March 2020 and unveiling a fresh new look and feel for the decade with the launch of the new autofocus instant analogue camera, the Polaroid Now. We also launched a creative partnership with the Ridley Scott Creative Group with the ‘Forever Now’ film series that captured the mood of the world and worked with the Polaroid social media team to launch the ‘Amplifying Black Voices’ initiative on Instagram throughout June, with US artists Marcus Branch, Myles Loftin and Grace Bukunmi. So what’s next we hear you ask? Don’t worry, Polaroid are keeping busy with some high profile collaborations in the pipeline – we can’t say too much just yet but keep an eye on Polaroid’s Instagram to be in the know.
Opening 16th July
We’ve had the privilege of working with Somerset House over the years on various communications projects, including the brand design and launch film for its experimental workspace Somerset House Studios, so we’ve been keeping our beady eyes on all the incredible creative output of the last few months, including an eclectic programme of online events, screenings and workshops and the brilliant Coping Mechanisms podcast, hosted by art world greats Iain Forsyth & Jane Pollard. And as we now gradually emerge from lockdown, we’re excited to see the announcement that Somerset House will partially reopen from this Thursday, with the courtyard and the fantastic exhibition ‘Mushrooms: the art, design and future of funghi’ open for our socially distanced enjoyment. See you there!